What we learnt from Coca Cola HQ

Last week, we had the opportunity to visit Coca Cola HQ in Atlanta as part of the Thrive business accelerator program. We were in pretty exceptional company, alongside our friends in Ballymaloe, Keoghs, Rye River Brewery, Na Cuana, and Loughnanes. The stated objective of the program is to fast track the growth and development of Ireland’s most promising food companies of today, to become the leading international food brands for tomorrow.

To say it was a valuable week, feels like an understatement. We received 1:1 time with current and former senior executives, including John Murphy, Bernard McGuinness and Irial Finan, among many others. The few days were packed with a broad scope of workshops, covering everything from the future of retail and international brand management to international supply chain and operations management.

Being in the States also validated how unique what we’re doing here at Blanco Niño really is. It may sound bold, but no-one in Europe or America is going to the lengths we’re going to. From the way we make our tortillas, to the method of sourcing ingredients from sustainable suppliers, and then our quality packaging… we really are unique. It fills me with confidence that our product truly has the ability to fill a distinct gap in a growing tortilla chip market.